You know AI should be doing more in your business. You just don’t know where to start.
Work
Seventeen years of it, and what I am working on now.
Greek Island Buses
Bus timetables, points of interest and a What’s On events feed for the Greek islands. Web plus a native iOS app, with a partner CRM behind it.
Live
Shutl Mapper
Offline first mapping for shires, emergency services and land managers. Web platform, API, and native iOS and Android apps.
Live
Greek Island Moto
Vehicle rental directory and booking platform across 54 islands. Digital rental capture to replace the paper form on every rental desk.
Live
VerifyPay
A verified payee network for Australian invoices. Links an ABN to its trading names and verified bank accounts, so a payer can check an invoice before the money moves.
In build
Greek Island Streets
Walking directions through the medieval alleys of the Greek islands, measured on foot, metre by metre. Free in the browser, in 13 languages.
LiveAlso in build: Greek Island Transfers, Greek Island Jobs, Gift Card Balance and GiftDrop.
PencilPay, 2018 to 2026
I co-founded PencilPay and spent eight years building B2B payments automation for wholesale suppliers. By the time I stepped away it was handling around $78 million a month across 200,000 buyers and roughly 200 supplier businesses, with four payment gateways and seven ERP and accounting integrations behind it. I stepped away so the business could keep growing with its next team.
The agency years, 2009 to 2021
- ShoeboxProduct build2015 to 2016
- Aesop19 global Magento Enterprise sites, caching and performance rebuild2016 to 2017
- G-ForceMerchandising platform for Bunnings suppliers, Laravel and Android2016 to 2021
- QuickarAustralia’s first fully online car trade in, valuation and deposit2018
- Adore BeautyMagento Enterprise migration and scale up2021
- 300+ other projectsMagento, WordPress, WooCommerce and Laravel 2009 to 2021
Work from 2009 to 2021. Some delivered directly, some as the outsourced development partner to other agencies. These businesses have grown with other teams since, so what you see on their sites today may not be my work.
Services
Four ways I work with people.
AI product delivery
Your idea, live in weeks. I build the two or three features your customers will actually use, ship them properly, and let real feedback decide what comes next. Secure, fast, and honest about scope.
AI enablement and training
Your team builds the conventional way and you can see what that is costing. I work with them hands on, in your codebase, on Claude, Codex and agentic workflows. Progress gets measured in delivery speed, not slides.
Fractional tech leadership
Scoping, architecture, platform and vendor decisions, and a sanity check on who you are about to hire. Twenty years of expensive lessons, available by the month.
Modernise and rescue
Legacy Magento, WordPress and Laravel. I have scaled, sped up and untangled hundreds of them. Migrations done properly, then automated so they stay that way.
About
Seventeen years, and the team of 45 became a toolkit.
I started GOS in Melbourne in 2009 and was one of the first Australians to build a development team in Vietnam. It grew to 45 people and delivered more than 300 projects, including Magento for Adore Beauty, 19 global sites for Aesop, a merchandising platform used inside Bunnings, and Australia’s first fully online car trade in, for Quickar.
Then I narrowed to one product. I co-founded PencilPay and spent eight years building B2B payments for wholesale suppliers, scaling it to 200,000 buyers and around $78 million a month.
The most useful thing I learned in all of it was not technical. Everyone is wrong about what customers want until customers touch the thing.
The businesses that won shipped something small, listened, and kept going. The ones that struggled polished feature number forty seven.
GOS today is something the 2009 version of me would not have believed. I design, build, deploy and run a portfolio of live products on my own, using AI tooling that did not exist three years ago. The team of 45 became a toolkit, and the output went up.
That is what I can do for your business too.
Contact
Tell me what you are trying to build.
I read every message myself. If there is a fit I will say so, and if there is not I will tell you that too and point you somewhere useful.